Help Center
Using the agent
Ask, analyse and act on your Amazon Ads account — in the app, by email, in Slack or WhatsApp, or inside Claude and ChatGPT.
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What is the Autron agent, and what can it do? From questions to creating campaigns
What the Autron agent can do: answer questions about your ads, find keyword gaps, check listings, create campaigns and change bids, run the ad engine's goals, and set up routines. In the app, by email, Slack or WhatsApp, or in Claude and ChatGPT.
Analyze Your Advertising Performance
Use the Autron AI Agent to check sales, ad spend, ACoS, TACoS, and more — across your entire account or for individual products. Compare time periods, spot trends, and drill into the numbers that matter.
Asking questions your dashboards can't answer
For long-tail questions the standard reports don't cover, the agent can query your own Amazon data directly, read-only. What it can reach, how to ask, and how to export the result.
Find Keyword and Search Query Opportunities
Ask the Autron AI Agent which search terms drive your sales, where your listing is missing the words shoppers use, and turn a promising term into ads in the same conversation.
Manage Your Amazon Ads Campaigns with the Agent
Use the Autron agent to list, create, update and archive Amazon Ads campaigns, ad groups, ads and targets through conversation: Sponsored Products and Sponsored Display, and Sponsored Brands video, with your approval for every change.
Manage Placement Bid Adjustments
Use the Autron AI Agent to read and set Sponsored Products placement bid adjustments — Top of Search, Rest of Search, Product Pages and Amazon Business — through conversation.
Video ads and creatives
Attach a video in chat, have the agent register it with Amazon, and once Amazon has processed it, build a Sponsored Brands video campaign around it. The file limits, landing pages, and why it starts in the app.
The Action log: changes you made through the agent
The Action log lists the Amazon Ads changes you made through the agent: what each row and status means, the filters and details, Keep and Hand back, how to undo, and why the ad engine's work is not in it.
Is the agent safe? Approvals, limits and what it won't do
When the agent asks before it changes your account, in chat and in routines: the approval card and its four buttons, the reminder above the message box, how much one approval covers, where changes are recorded, and what the agent refuses.
Guardrails: banned terms and limits for your listing copy
Guardrails are your rules for the titles, bullet points and backend search terms the agent suggests: banned words, own-brand exceptions and length limits, set company-wide or per seller.
Skills: teach the Autron Agent how you work
A skill is reusable guidance the agent follows when you include it — your naming conventions, bid rules or report format. How to write one in Settings › Skills, use it with / in chat or on a routine, and share it with your team.
Routines: run your agent on a schedule or from a webhook
A routine is a saved instruction your agent runs on its own, on a schedule or when another system calls it. How to create one, what it may change under your Agent permissions, where its reports go, and how long a run can take.
Playbooks: ready-made routines you can install
Playbooks are routines Autron has already written and scheduled. Where to find them in Routines, what installing one does, who gets its emails, and how auto-update keeps it current until you edit it.
Automate review requests
Turn on review requests once and Autron asks Amazon to invite a review after every eligible delivered order — the official, terms-of-service-compliant request — with refunds and cancellations skipped and a receipt for every order.
Email your agent
Every user gets their own agent email address. Email it directly, CC it into a thread so it reads along, or tag it to get an answer — plus who is allowed to use it and how approvals by reply work.
Connecting Slack to Autron (Settings → Integrations)
Connect your Slack workspace so routines can post their reports to a channel and your agent answers when you mention it or send it a direct message. How to connect, link your Slack account, reconnect and disconnect.
WhatsApp: link your phone number to Autron
Link your phone number from Settings › Integrations, then message Autron on WhatsApp with questions and screenshots, and receive routine reports in WhatsApp. Linking codes, photo formats, the 24-hour window and unlinking.
Use Autron with Claude AI
Claude is an AI assistant made by Anthropic. Autron is listed in Claude's connector directory — add it by name to check advertising performance, explore keyword opportunities, and manage goals through a simple conversation.
Use Autron with ChatGPT
ChatGPT can connect to Autron through our MCP server, so you can check advertising performance, explore keyword opportunities, and manage your goals through a simple conversation.
Track Profitability and Manage Product Costs
Set up your cost of goods, shipping, and miscellaneous costs so the Autron AI Agent can calculate real profit margins. View per-unit economics, understand Amazon fee breakdowns, and identify your most and least profitable products.
Today: your daily brief
What each part of Today shows — the line under the greeting, your headline numbers, Today's brief and its buttons, workspaces, goals, the panels you pin — and the setup checklist new accounts see instead.
Using the chat: ask, attach, stop, and Ask agent
How the agent's chat works: attaching files and screenshots, choosing a model, stopping a reply, typing while it answers, approvals, deleting or sharing a chat, and the Ask agent panel.
Agent permissions: what the agent may do without asking
Choose, action by action, whether the agent asks before a change, makes it without asking, or never makes it — in chat and in your routines — and how to undo Always allow.