Help Center
Using the agent
Ask, analyse and act on your Amazon Ads account — in the app, by email, in Slack, or inside Claude and ChatGPT.
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What is the Autron AI Agent?
The Autron AI Agent lets you manage your Amazon advertising through natural conversation. Get performance insights, adjust goals, analyze keywords, and track profitability — all by asking questions in plain English.
Analyze Your Advertising Performance
Use the Autron AI Agent to check sales, ad spend, ACoS, TACoS, and more — across your entire account or for individual products. Compare time periods, spot trends, and drill into the numbers that matter.
Asking questions your dashboards can't answer
The agent can run read-only SQL against your own analytics data for long-tail questions the standard reports don't cover. What it can reach, why it's safe, and when to use it.
Find Keyword and Search Query Opportunities
Ask the Autron AI Agent to surface keyword opportunities and search query performance data for any product. Discover which search terms drive purchases, where your listing content has gaps, and where to focus next.
Manage Your Amazon Ads Campaigns with the Agent
Use the Autron AI Agent to query, create, update, and archive Amazon Ads campaigns, ad groups, ads, and keyword/product targets — all through conversation, with explicit approval for every change.
Manage Placement Bid Adjustments
Use the Autron AI Agent to set Sponsored Products placement bid multipliers — Top of Search, Rest of Search, Product Pages, and Amazon Business — through conversation.
Video ads and creatives
Attach a video in chat and the agent registers it with Amazon, waits for it to process, and builds a Sponsored Brands video campaign around it. Headline and Sponsored Display creatives stay on the older dashboard.
Reviewing the AI Agent's Action Log
Every Amazon Ads write the AI Agent makes on your account is recorded in the Action log. Filter by date, seller, marketplace, tool, or status — and open any row to see the full details.
Confirmations and Safety in the AI Agent
Two confirmation patterns keep you in control of the Autron AI Agent — a goal-change preview in chat, and an Approve / Deny card for direct Amazon Ads changes. Here's how each one works, and what the agent will refuse to do.
Guardrails: rules the Autron Agent cannot break
Guardrails are enforced rules, not guidance — banned terms and limits the agent will not cross. How company-wide and per-seller rules interact, and when to use a guardrail instead of a skill.
Skills: teach the Autron Agent how you work
A skill is reusable guidance the agent follows every time — your naming conventions, bid rules, or report format. How to create one in Settings → Skills, share it with your team, and attach it to a chat message or a routine.
Automate your advertising with Agent Routines
Routines run the Autron AI Agent automatically — on a schedule, or when an external system fires a webhook — so recurring advertising work happens unattended. Here's how to create one, trigger it, and get the most out of it.
Playbooks: ready-made automations you can install
Playbooks are pre-built routines you install in a click instead of writing from scratch. How to browse the gallery, what installing does, and how auto-update keeps them current.
Automate review requests
Turn on review requests once and Autron asks Amazon to invite a review after every eligible delivered order — the official, terms-of-service-compliant request — with refunds and cancellations skipped and a receipt for every order.
Email your agent
Every user gets their own agent email address. Email it directly, CC it into a thread so it reads along, or tag it to get an answer — plus who is allowed to use it and how approvals by reply work.
Connecting Slack to Autron (Settings → Integrations)
Connect your Slack workspace so your agent can post routine digests to a channel — and answer you there when you mention it or DM it. How to connect from Settings → Integrations, add Slack to a routine, what Autron can access, and how to disconnect.
Use Autron with Claude AI
Claude is an AI assistant made by Anthropic. Autron is listed in Claude's connector directory — add it by name to check advertising performance, explore keyword opportunities, and manage goals through a simple conversation.
Use Autron with ChatGPT
ChatGPT can connect to Autron through our MCP server, so you can check advertising performance, explore keyword opportunities, and manage your goals through a simple conversation.
Track Profitability and Manage Product Costs
Set up your cost of goods, shipping, and miscellaneous costs so the Autron AI Agent can calculate real profit margins. View per-unit economics, understand Amazon fee breakdowns, and identify your most and least profitable products.