Free tools

Free Amazon PPC tools

A working kit for the numbers Amazon sellers wrestle with every day — break-even ACoS, profit and TACoS, category benchmarks, wasted-keyword analysis and dayparting. No login, instant results, built by the team behind Autron’s ad automation.

Starter

Break-even ACoS calculator

Find the ACoS where an ad-driven sale stops making money — plus the target ACoS for the margin you want to keep.

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Starter

Profit & TACoS calculator

Turn revenue, ad spend and costs into net profit, net margin and TACoS — the number that actually tracks ad efficiency.

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Intermediate

Benchmark comparison

See how your ACoS, CPC, CTR and conversion rate stack up against the benchmark for your category.

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Advanced

Search-term n-gram analyzer

Paste your search-term report to find the words and phrases quietly draining budget — and the ones worth doubling down on.

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Advanced

Dayparting calculator

See which hours of the day actually convert, and get suggested bid adjustments to stop paying peak prices in dead hours.

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Done for you

Free PPC audit

Connect your Amazon Ads account for a full audit of wasted spend, missed keywords and account structure.

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Want the work done for you instead of by you? Start on the free plan, and add the ad engine with Pro when you want it to run your campaigns.

Try Autron free