Profit & TACoS calculator
Amazon PPC profit & TACoS calculator
Plug in your revenue, ad spend and costs to see net profit, net margin and TACoS — the number that tracks how much of your whole business leans on ads. Add ad-attributed sales for ACoS and ROAS too.
Total sales for the period, e.g. one month.
Product cost as a share of revenue.
Referral + FBA + storage, as a share of revenue.
Optional — adds ACoS and ROAS.
ACoS tells you about the ads. TACoS tells you about the business.
It is easy to run a tidy ACoS and still watch profit erode, because ACoS only sees ad-attributed sales. TACoS divides ad spend by all your sales, so it catches the case every operator dreads: paying for clicks on products that were already going to sell organically. Watch TACoS month over month — falling while sales hold is the signal that your rank is compounding.
Pair this with the break-even ACoS calculator to set a per-sale ceiling, then check your numbers against your category with the benchmark comparison.
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Keep going with the rest of the kit
Turn these numbers into a managed account
Autron reads your full Ads and Selling Partner data — sales, spend, TACoS and profitability — and manages bids against your goal so efficiency improves without a weekly spreadsheet.