Benchmarks
Amazon advertising benchmarks by category.
Median and category-level Amazon PPC numbers for 2026 (ACoS, CPC, CTR and conversion rate) in clean, citable tables. Want to see where your own account lands? Use the benchmark comparison tool.
Amazon ACoS Benchmarks by Category (2026)
Median Amazon ACoS by product category for 2026, from 23% in Food & Grocery to 57% in Clothing. What counts as a good ACoS in your category and why the spread is so wide.
Amazon PPC Conversion Rate Benchmarks by Category (2026)
Median Amazon ad conversion rate by product category for 2026, from 7.3% in Clothing to 13.7% in Food & Grocery. Why Amazon converts far higher than general ecommerce and what signals a listing problem.
Amazon CPC Benchmarks by Category (2026)
Median Amazon cost per click by product category for 2026, from $0.40 in Books to $1.42 in Health & Household. What drives CPC and what a normal click costs in your category.
Amazon CTR Benchmarks by Category (2026)
Median Amazon click-through rate by product category for 2026, from 0.30% in Books to 0.54% in Beauty. Why Amazon CTR is low everywhere and what signals a relevance problem.
Amazon PPC Benchmarks by Category (2026): ACoS, CPC, CTR and Conversion Rate
Median Amazon ACoS, CPC, CTR and conversion rate for 10 product categories in 2026, in one table. Cross-category averages plus where each category runs high or low.