Benchmark comparison
Amazon PPC benchmark comparison
Pick your category, enter your numbers, and see where you stand. The tool places your ACoS, CPC, CTR and conversion rate against the 2026 benchmark for your product type — because a number is only good or bad relative to your category.
Ad spend ÷ ad sales. Lower is more efficient.
Average cost per click. Driven by category competition.
Clicks ÷ impressions. Higher means your image and title land.
Orders ÷ clicks. Higher means your listing converts traffic.
Enter at least one of your numbers above to see where you stand in Electronics.
Benchmarks from Autron’s 2026 Amazon Advertising Benchmarks, with Amazon’s own category benchmarks rolling in for ACoS, RoAS and CTR.
Compare within your category, not against an average
The cross-category average — roughly 32% ACoS and a 0.59% CTR in 2026 — is a starting point that misleads in both directions. A 42% ACoS in Clothing is on benchmark given high return rates; a 21% ACoS in Food and Grocery can hide thin per-click profit. This tool compares you inside your own category so a result is actually actionable. The full write-up, with the category table and sources, is in our 2026 Amazon advertising benchmarks report.
Behind on ACoS? Start with the break-even ACoS calculator to set a realistic target for your margins.
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See where you actually stand
Benchmarks tell you where you stand. A free PPC audit connects your account and shows exactly which campaigns, keywords and placements are dragging you behind it.