Help Center
The ad engine
How the engine builds and runs campaigns towards your goals, and how to steer it.
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Start the ad engine
Turn on Autron's ad engine for the products you choose, pick a target, and know what to expect in the first days.
Manage goals: targets, switches, and what the engine does with them
How goals work in Autron: one target and one ad-engine switch per product, what each Status means, and how to change, pause or stop them on the Goals page or by asking the agent.
Your products in Autron: what is listed, which to advertise, and out of stock
Where your product list comes from, how to decide which products the engine should run, what happens to advertising when a product runs out of stock, and how to look one up.
Understanding How Autron Creates and Manages Campaigns
Behind the scenes of how Autron builds, experiments with, and scales your Amazon ads.
Already running Amazon Ads? How the engine works alongside your campaigns
What happens to the campaigns you already run when you start the ad engine, how to hand products over gradually, how Autron AI and Autron Strategic differ, and how to hand a campaign to the engine.
Suggest keywords and targets, or tell the engine hands off
How to feed the engine keywords, ASINs and negatives through the agent, what happens to them and how long it takes, and how to have Autron stand back from a campaign or target.
Launching a new product with Autron
What the engine does for a brand-new product on its own, why a launch can be slow to get impressions, and the two-week push that gets it the early data it needs.
Why every engine campaign has a $100 daily budget
Engine campaigns open with a $100 daily budget (or the local-currency equivalent). It is a ceiling that keeps learning unblocked, not a spend target: your ACoS or TACoS cap governs actual spend. How to set a hard limit if you need one.
Why Autron targets your own brand name and ASINs
Branded campaigns are deliberate: they convert best, defend your listings from competitors bidding on your name, and fund the exploration of non-branded terms. What they cost, and what to do if you want a product excluded.
Stop the engine, disconnect Amazon, or close your account
The levels of switching Autron off, from one product or the whole ad engine to removing Autron's access to your Amazon account or deleting your account, and what each one leaves running.
Exceptions: when you step in and Autron stands back
What an exception is, how long one lasts (until a date, or kept), hands-off and ceilings, which to use for a promotion, a test or brand defence, and where to keep or hand them back.