Help Center
The ad engine
How the engine builds and runs campaigns towards your goals, and how to steer it.
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Start the ad engine
Turn on Autron's ad engine for the products you choose, pick a target, and know what to expect in the first days.
Manage goals: targets, switches, and what the engine does with them
How goals work in Autron — one target and one ad-engine switch per product, plus the account-wide default — and how to create, change, pause or stop them on the Goals page or by asking the agent.
Your products in Autron: what is listed, which to advertise, and out of stock
Where your product list comes from, how to decide which products the engine should run, what happens to advertising when a product runs out of stock, and how to look one up.
Understanding How Autron Creates and Manages Campaigns
Behind the scenes of how Autron builds, experiments with, and scales your Amazon ads.
Already running Amazon Ads? How the engine works alongside your campaigns
What happens to the campaigns you already run when you start the ad engine, how to hand products over gradually, and how to avoid bidding against yourself.
Suggest keywords and targets, or tell the engine hands off
How to feed the engine keywords, ASINs and negatives through the agent, and how to carve out entities the engine must leave alone — permanently, or under a bid ceiling.
Why every engine campaign has a $100 daily budget
Each engine campaign carries a $100 daily budget (or the local-currency equivalent). It is a ceiling that keeps learning unblocked, not a spend target — your ACoS or TACoS cap governs actual spend. How to set a hard limit if you need one.
Why Autron targets your own brand name and ASINs
Branded campaigns are deliberate: they convert best, defend your listings from competitors bidding on your name, and fund the exploration of non-branded terms. What they cost, and what to do if you want a product excluded.
Stop the engine, disconnect Amazon, or close your account
The three levels of switching Autron off — pausing the ad engine on one product or all of them, removing Autron's access to your Amazon account, and deleting your account — and what each one leaves running.