Understanding How Autron Creates and Manages Campaigns

Autron’s Campaign Philosophy

When you turn on Autron, it doesn’t just launch a few broad campaigns—it builds a highly structured, per-keyword system designed for rapid learning and long-term efficiency.

• One exact-match campaign per keyword.
• Separate campaigns for branded, competitor, generic and ASIN targets.
• Dedicated grouping means Autron can test bids faster, optimize precisely, and avoid “cross-pollination” between keywords.

How Campaigns Are Created

Once you set your goals (maximize sales or profit, with a fixed ACoS/TACoS cap), here’s what happens:

1. Account & Subscription Check Autron first confirms you have an active Amazon portfolio and Pro subscription, and that your account data is fresh. No surprises, no duplicate campaigns.
2. Data Gathering It pulls in everything from recent keyword performance to video assets you’ve uploaded and weekly placement reports. This information drives every decision.
3. Mass Campaign Generation Instead of juggling dozens of keywords in one bucket, Autron spins up hundreds or even thousands of micro-campaigns. Each one tests a single keyword or target audience.
4. Continuous Learning As performance data pours in—impressions, clicks, sales, cost, ACoS—Autron automatically:
   • Raises bids on high-performers
   • Scales back or pauses underperformers
   • Injects new targets and negative keywords to keep waste low
5. Video & Creative Management If you’ve uploaded video assets, Autron finds eligible placements, formats requests, and uploads them—all without you having to manually craft anything behind the scenes.

Understanding Budgets in Autron

Traditional daily campaign budgets don’t apply here. Instead:

• Every campaign gets a generous “test cap” (e.g. $100) so you never miss a learning opportunity.
• Actual spend stays well below cap—Autron prioritizes hitting your ACoS/TACoS targets, not spending a fixed amount.
• To truly limit total spend, set an account-wide Daily Budget Cap in Amazon Advertising.

Advanced Bid Adjustments

Autron fine-tunes bids throughout the day based on:

• Time-of-day curves (higher bids when your shoppers are most active)
• Historical “optimal” bid benchmarks
• Placement efficiency (e.g. Top-of-Search vs. Detail-Page)

All this runs on a chosen cadence—every 30 minutes, hourly, or at custom intervals.

Smart Negative-Keyword Management

To prevent wasted clicks, Autron:

• Identifies conflicting negatives vs. your positive keywords
• Archives stale negatives and creates new ones based on your latest search-term reports
• Combines data feeds with live Amazon API data to keep negatives razor-sharp

Why Branded Keywords Matter

Autron includes your own brand name and ASINs to:

• Defend against competitors
• Strengthen overall campaign learning
• Support expansion into generic or cross-ASIN targets

See Why Autron targets your own brand name and ASINs.

Reporting, Events & Alerts

Behind the scenes, Autron is tracking:

• Data-Freshness Flags so we know when each module last ran
• Success Notifications for new campaigns, bid pushes or negative updates
• Error Alerts if something like a token expiry or API hiccup occurs

We send all this data to our analytics platform so we can see exactly how many bids or targets were updated.

Can I Manually Tweak Things?

Budgets, structure and bidding logic are managed by the engine, and a bid changed by hand is moved back toward your target on its next pass. If you want something held, do it through the agent: a bid, target or campaign it sets is claimed for seven days, a negative permanently, and you can tell it to keep hands off an entity altogether or to stay under a bid ceiling. See Suggest keywords and targets, or tell the engine hands off.

Why is Autron advertising ASINs I did not pick?

If you see campaigns for ASINs you never switched on, that is expected: they are part of the engine's brand-focused structure, not a mistake. The engine includes other ASINs from your catalogue to cross-sell related products within the same brand or family, to protect those listings from competitors' ads, and to keep your brand's shelf visible.

These campaigns stay inside your brand — they do not spend on broad keywords or unrelated audiences — and carry very little spend. We recommend leaving them on. If a particular product should not be included, ask the agent to pause that campaign (it holds it so the engine leaves it alone), or email hello@autron.ai to have the setup reviewed.