Why Autron targets your own brand name and ASINs
Branded campaigns are deliberate: they convert best, defend your listings from competitors bidding on your name, and fund the exploration of non-branded terms. What they cost, and what to do if you want a product excluded.
TL;DR: The engine runs campaigns on your own brand terms and ASINs on purpose. They convert at the highest rate, they stop competitors taking the top spot on searches for your name, and their efficiency gives the engine room to test non-branded terms. Spend on them is small. If you want a specific campaign off, ask the agent to pause it.
If you see the engine running ads on your own brand name or your own ASINs, that is intentional. It is one of the ways the engine lifts the account's performance as a whole.
They convert best
Branded searches come from people who already know what they want. Those campaigns deliver the highest return on ad spend in the account, which stabilises the overall numbers and gives the engine confidence to invest in non-branded growth.
They defend your listings
Your competitors are likely bidding on your brand terms and targeting your product pages. If you do not show up, they will. Branded campaigns keep the top placement for searches on your name and stop revenue leaking to competing sellers on your own detail pages.
They fund exploration
Because branded terms are efficient, they create headroom under your ACoS cap. The engine uses that headroom to test non-branded and competitor keywords more aggressively and to reach new audiences without breaking your target.
They cover the whole journey
The engine builds campaigns for every stage of buying, from discovery to decision. Leaving branded terms out would miss the buyers who are already ready to convert and slow down the engine's learning about what works.
Turning it off
Branded targeting is part of how the engine works, and we do not recommend switching it off. If a specific campaign should not run — a product you are discontinuing, say — ask the agent to pause it; the agent holds it so the engine leaves it alone. To exclude branded targeting across an account, email hello@autron.ai and the team will review the setup with you.