Track Profitability and Manage Product Costs

The Autron AI Agent can calculate your real profit margins — but it needs to know your costs first. Once you've entered your cost of goods, the agent can give you a complete picture of your product economics, including Amazon fees, ad spend, and net profit.

Why set up product costs?

Without cost data, the agent can tell you your revenue, ad spend, and efficiency metrics — but it can't tell you whether you're actually making money.

Once costs are set up, you unlock:

• Profit per product — see which products are truly profitable after all costs
• Profit waterfall — Sales → Cost of goods → Amazon fees → Ad spend → Profit, in one breakdown
• Per-unit economics — selling price, fees, costs, and margin on a per-unit basis
• Maximize Profit goals — the agent can optimize your advertising for profitability rather than just sales volume

What costs can you set?

For each product, you can provide three cost components (all per unit):

Leave Amazon's referral and FBA fulfilment fees out. Autron reads Amazon's own fee estimate for each product and deducts it separately, so adding them here counts them twice. Amazon's storage and inbound placement fees are not in that estimate. If you want profit to reflect them, work out a per-unit figure and put it under miscellaneous.

Where to enter costs

There is no separate Products page in the agent: your products are listed on Goals. Enter costs one of two ways:

• Ask the agent, in chat — examples below.
• From the product's page, on plans with the ad engine. Open a product that has a goal from Goals. If it has no costs on file, the page says so and offers Add costs, which opens the agent beside the page, ready to set that product's costs.

On the older dashboard, costs sit on the product's Unit Costs tab.

Setting costs through the agent

You can set or update costs for individual products through conversation:

• "Set the COGS for my garlic press to $3.20"
• "Update shipping cost for my knee sleeves to $1.50 per unit"
• "Set costs for B07ABC1234: COGS $4.00, shipping $1.20, misc $0.30"

Updating many products at once with a CSV

For bulk updates, the agent can give you a CSV template. Make a copy, fill in your costs, and upload the CSV directly into the chat (using the attachment button) — the agent looks up each ASIN, applies the costs row by row, and gives you a summary when it's done. No need to leave the conversation.

What changes once costs are in

• Goals shows break-even. Where Autron has the product's price and Amazon's fee estimate, it shows an estimated break-even ACoS: what is left of the price after Amazon's fees and your costs, as a share of the price. Above that ACoS, an ad sale costs more than it earns.
• Growth caps far under break-even are flagged. On a Grow sales goal, a cap 10 or more points under the product's break-even leaves the engine mostly cutting bids, so Goals marks it Conflicts with goal and offers to raise the cap, or lets you mark it intentional. See Manage goals.
• Profit per unit appears on the product's page, after Amazon fees, your costs and ad spend, once there are recent sales to work from.
• Max profit goals have something to work with. See Using profitability data with goals below.

Until a product has costs, none of this is shown for it. The Profit tile on Today carries a † for an estimate, and Today's brief says how many of your products are missing costs, with Add costs.

Viewing profitability

Once costs are in place, ask about profitability:

• "What's my profit margin on each product?"
• "Show me the profit breakdown for my garlic press"
• "Which products are the most profitable?"
• "Am I making money after ad spend and Amazon fees?"

The agent will show you a waterfall that includes:

• Sales (selling price × units sold)
• Cost of goods
• Amazon fees (referral fee, FBA fees, etc.)
• Ad spend
• Net profit and profit margin

Plus a per‑unit economics view so you can see what each individual sale contributes after every cost.

Using profitability data with goals

Once your costs are set up, you can use the Max profit goal. Instead of holding ad spend to an ACoS or TACoS percentage, Autron bids to maximise your estimated profit, using your costs and Amazon's fees to value each sale.

Set it per product: open the product from Goals, press Change goal, pick Max profit and press Save goal. The target on the Goals list and in Start the ad engine only takes an ACoS or TACoS cap, which is why Max profit does not appear there. Or ask the agent:

• "Switch my garlic press to maximize profit"
• "Set all my products to maximize profit"

This is especially useful for products where your margins are tight and you need every unit sold to be profitable.

Keep or export the answer

• Pin it. Ask the agent for a Today panel of Profit and profit margin tiles, then press Pin to Today on the preview. They work over one of the preset ranges, such as the last 30 days, and refresh each time you open Today. See Today.
• Export it. Ask for the rows as a CSV and it hands you a download link.