Autron
Using the agent

What is the Autron AI Agent?

The Autron AI Agent lets you manage your Amazon advertising through natural conversation. Get performance insights, adjust goals, analyze keywords, and track profitability — all by asking questions in plain English.

Autron
AutronHelp Center · September 23, 2026

What is it?

The Autron AI Agent is a conversational assistant that connects directly to your Autron account. Instead of navigating dashboards and clicking through reports, you can simply ask questions and get answers instantly.

It's available in two places — and it's the same agent in both:

  • Inside the Autron Agent app — open the chat panel anywhere in the Agent app at agent.autron.ai.
  • Inside Claude or ChatGPT — connect Autron to your AI assistant of choice using MCP (Model Context Protocol) and ask Autron questions there.

Whichever surface you use, the agent can read your live Autron data and take actions on your behalf — with your explicit approval for any change.

What can you do with it?

Here's a quick overview of what the Autron AI Agent can help with:

Check advertising performance

Ask about your sales, ad spend, ACoS, TACoS, ROAS, clicks, impressions, and more — for your entire account or a specific product. Compare different time periods to spot trends, or ask for a chart and the agent renders an interactive dashboard inline.

  • "How are my ads performing this month?"
  • "What's my ACoS for the last 90 days vs last quarter?"

Manage advertising goals

Create, update, and control your Autron goals through conversation. Set ACoS or TACoS targets, switch strategies, or pause Autron on specific products.

  • "Set a 20% ACoS target for my top product"
  • "Pause Autron on B07ABC1234 and B07XYZ5678 while they're out of stock"

Manage Amazon Ads campaigns directly

Beyond Autron's automation, the agent can also act on your Amazon Ads account directly — list, create, update, and archive Sponsored Products campaigns, ad groups, ads, and keyword/product targets. Every change is logged in the Action log for review.

  • "Create an auto campaign for my new product"
  • "Add 'cheap' as a negative keyword to my Spoons campaign"
  • "Lower the bid on 'kitchen gadget' to $0.40"

Find keyword opportunities

Surface search query performance data and keyword gaps for any product — the kind of analysis that normally takes hours of spreadsheet work.

  • "Show me keyword opportunities for my garlic press"
  • "Which search terms are driving the most sales?"

Track profitability

Set up your product costs and view real profit margins, including a full breakdown of Amazon fees, ad spend, and cost of goods.

  • "What's my profit margin on each product?"
  • "Update the COGS for my knee sleeves to $4.50"

Automate it with Routines

Beyond answering on demand, the agent can run unattended on a schedule or webhook — a daily bid sweep, a weekly negative-keyword harvest, or a campaign that launches the moment your inventory system fires a webhook. Each run is a full transcript, and you can have the results delivered by email, Slack, or a custom webhook.

  • "Every morning at 7am, lower bids on keywords with ACoS over 45%"
  • "When my inventory system flags low stock for an ASIN, pause its campaigns"

See Automate your advertising with Agent Routines.

Dictate instead of typing

Press the microphone in the composer (or Option+V), speak, and choose Stop and transcribe. Your words land in the message box for you to read over and send — nothing is sent automatically, and the audio is transcribed and discarded, never stored. Transcription is biased toward Amazon advertising terms, so ACoS, TACoS and ASINs come back written correctly. Recordings run to three minutes; at the cap it transcribes what you said rather than discarding it. Dictation also works in a routine's Agent instructions field.

Dictation in progress in the Autron composer: a green waveform, a running timer, and controls to discard or transcribe

If the browser reports it could not access a microphone, check the site permissions and that another app is not holding the device; a failed transcription is usually a connection blip and retrying works.

How does it work?

The Autron AI Agent uses MCP (Model Context Protocol), an open standard that lets AI assistants connect securely to external services. When you ask a question about your advertising, the AI assistant calls Autron's MCP server to fetch your live data or carry out an action.

Your data stays secure — the connection uses OAuth authentication, so only you can authorize access to your account.

Get started

Every new account starts on the free tier — 5 credits per day, capped at 30 held — so you can try the agent without entering a payment method. When you need more headroom, upgrade to a paid credit pack — or buy a one-time top-up — at any time. See Understanding Autron Agent credits and pricing for the full plan details.

The agent is ready to use as soon as you have an Autron account with a connected Amazon Seller account. Start chatting from inside the Autron Agent app, or connect it to your preferred external AI assistant:

Learn more

Explore what the agent can do in detail: