What is the Autron agent, and what can it do? From questions to creating campaigns
What the Autron agent can do: answer questions about your ads, find keyword gaps, check listings, create campaigns and change bids, run the ad engine's goals, and set up routines. In the app, by email, Slack or WhatsApp, or in Claude and ChatGPT.
TL;DR: The Autron agent is an assistant connected to your Amazon account. Ask in plain English and it reads your live data, finds problems, and, with your approval, makes changes on Amazon. It can create Sponsored Products and Sponsored Display campaigns, and Sponsored Brands video campaigns. Use it in the app, by email, Slack or WhatsApp, or from Claude and ChatGPT.
The Autron agent is an assistant connected to your Amazon Ads and Seller Central data through Autron. Ask in plain English. It reads your live account to answer, and with your approval it makes changes on Amazon for you.
It is the same agent wherever you reach it:
- In the app at agent.autron.ai: a full chat, or Ask agent beside any page. See Using the chat.
- By email, in Slack or on WhatsApp: see Email your agent, Connect Slack and Connect WhatsApp.
- In Claude or ChatGPT: see Use Autron with Claude and Use Autron with ChatGPT.
Answer questions about your account
- Performance for the account, a product or a parent product, over any period and against the one before. Ask for a chart and it draws an interactive dashboard.
- Search terms and keywords: where you are wasting spend, keyword gaps, and Search Query Performance. See Keyword and search query opportunities.
- Deeper analysis across ads, placements, review requests and sales, with a CSV download of up to 50,000 rows.
- Profit per product after Amazon's fees and ad spend, once your product costs are in. It can record those costs for you. See Profitability and product costs.
- Your campaigns, ad groups, ads, targets and portfolios, across Sponsored Products, Sponsored Brands and Sponsored Display.
- What Autron has done for you recently, such as bids optimised and campaigns and targets added, on accounts with the ad engine.
- Seller Central help for your marketplace, and this help centre.
- Listing copy checks: titles, bullet points and backend search terms against Amazon's character limits, its prohibited phrases, other brands' trademarks and your guardrails, with a cleaned-up version to use.
Make changes in Amazon Ads
- Create campaigns. Sponsored Products (auto, keyword, product or category) and Sponsored Display (product, category, or audiences of shoppers who viewed or bought a product). For Sponsored Brands it creates video campaigns only, from a video already registered with Amazon or one you upload in the app, and can list your Stores pages to land on. See Video ads and creatives.
- Change what you have: pause or enable campaigns, change budgets, names and portfolios, set placement multipliers and target bids, add keywords, product targets and negatives, add products to existing ad groups, and archive campaigns and targets.
See Manage campaigns with the agent.
Work with the ad engine
On accounts with the ad engine, the agent can create and change goals, switch the engine on or off for a product, suggest keywords and ASINs for it to try, and keep or hand back your exceptions. See Manage goals and Suggest targets.
On a paid plan it can also turn automated review requests on or off and set their delay.
Set Autron up by asking
In the app you can ask the agent to create, change, run or delete routines, write skills, edit guardrails, install playbooks and save panels to Today. Routines, skills, guardrails and playbooks come with paid plans. None of this works from Claude or ChatGPT.
Hand a case to the team
Some things need a person: a refund, a billing correction, deleting your account, or a bug the agent cannot work around. Ask for a person and the agent passes the conversation to the Autron team with a summary, and the team replies by email. This does not work from Claude or ChatGPT. See How to get help.
It asks before it changes anything
Questions run on their own. In the app, every change shows the approval card first, from campaigns and goals to product costs and review requests, unless you have set that kind of change to Always allow in Agent permissions. Saving a panel to Today is the exception: it happens straight away, and you remove it from the panel's menu. Routines follow the same settings. By email, in Slack or on WhatsApp, changes to your ads and goals wait for your approval there, whatever those settings say. Each change the agent makes in Amazon Ads is recorded in the Action log. See Confirmations and safety.
In the app vs in Claude or ChatGPT
| In the app | In Claude or ChatGPT | |
|---|---|---|
| On the free plan | Questions and changes, within your daily credits | Read-only. It stays read-only after you upgrade until you disconnect and connect again |
| Another seller | The seller switcher, or ask | Paid plans: ask it to switch. Free: name the seller in each question, which reads its main marketplace only |
| Routines, skills, guardrails, playbooks, Today panels | Ask in chat | Not available |
| Sponsored Brands video | Attach a new video in chat, or use one already registered | Only a video already registered; upload new ones in the app |
| Before a change | The approval card, following your Agent permissions | Claude's or ChatGPT's own confirmation |
| Credits | Per reply; quick lookups are free | One credit per call |
Get started
Every account starts on the free plan, with 5 credits a day and up to 30 held, and no card needed. You need an Autron account with your Amazon Seller account connected: sign up here. See Credits and pricing for paid packs.