Autron

Guide

Ad formats and Amazon platform updates

Sponsored Brands Video, Sponsored Display, and the Rufus, Alexa, and Sponsored Prompts changes reshaping Amazon advertising: what each format is for and how to act on each update.

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Amazon Review Requests Ads: Should You Pay for Reviews or Use the Free Button?
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Amazon Review Requests Ads: Should You Pay for Reviews or Use the Free Button?

Adrian Steele · October 19, 2026

Amazon Is Retiring Sponsored Brands Product Collection Ads: Your Migration Plan Before January 2027
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Amazon Is Retiring Sponsored Brands Product Collection Ads: Your Migration Plan Before January 2027

Adrian Steele · September 14, 2026

Amazon Sponsored Products Creator Placements Are Live: What to Check This Week
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Amazon Sponsored Products Creator Placements Are Live: What to Check This Week

Adrian Steele · August 10, 2026

Amazon's Featured Offer Eligibility Gate Is Gone: What It Does to Your Sponsored Products
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Amazon's Featured Offer Eligibility Gate Is Gone: What It Does to Your Sponsored Products

Adrian Steele · July 27, 2026

Amazon's 75-Character Title Limit Is Live: What It Does to Your PPC
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Amazon's 75-Character Title Limit Is Live: What It Does to Your PPC

Adrian Steele · July 2, 2026

Your Amazon Sponsored Products Are Running Off Amazon: The 2026 Controls Every Seller Should Set
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Your Amazon Sponsored Products Are Running Off Amazon: The 2026 Controls Every Seller Should Set

Adrian Steele · June 29, 2026

Amazon Replaces Rufus with Alexa for Shopping: What the PPC Implications Actually Are
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Amazon Replaces Rufus with Alexa for Shopping: What the PPC Implications Actually Are

Adrian Steele · May 25, 2026

Amazon Rufus Is Now Mediating 20% of Searches: How to Realign Your PPC Keyword Strategy
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Amazon Rufus Is Now Mediating 20% of Searches: How to Realign Your PPC Keyword Strategy

Adrian Steele · May 18, 2026

Amazon Sponsored Brands Video in 2026: The Creative and Bidding Playbook That's Driving 2.6x More Clicks
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Amazon Sponsored Brands Video in 2026: The Creative and Bidding Playbook That's Driving 2.6x More Clicks

Adrian Steele · May 11, 2026

Amazon Sponsored Display CPCs Are Up 49%: How to Stay Profitable in 2026
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Amazon Sponsored Display CPCs Are Up 49%: How to Stay Profitable in 2026

Adrian Steele · April 24, 2026

Amazon's AI Sponsored Prompts Are Now Billable: What Every Seller Must Do This Week
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Amazon's AI Sponsored Prompts Are Now Billable: What Every Seller Must Do This Week

Adrian Steele · March 30, 2026

Amazon Ads Update 2025: Alexa Homescreen Ad Launch & AI Audience Tools
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Amazon Ads Update 2025: Alexa Homescreen Ad Launch & AI Audience Tools

Adrian Steele · August 1, 2025

Amazon Ads Introduces New Features for Campaign Performance
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Amazon Ads Introduces New Features for Campaign Performance

Adrian Steele · April 4, 2025

New Amazon Ads Features for 2025: Boost Sales and Reach
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New Amazon Ads Features for 2025: Boost Sales and Reach

Adrian Steele · March 7, 2025

New Amazon Ads Features: A Detailed Look at 2025 Updates
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New Amazon Ads Features: A Detailed Look at 2025 Updates

Adrian Steele · February 7, 2025