Guide
Ad formats and Amazon platform updates
Sponsored Brands Video, Sponsored Display, and the Rufus, Alexa, and Sponsored Prompts changes reshaping Amazon advertising: what each format is for and how to act on each update.
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Article
Amazon Replaces Rufus with Alexa for Shopping: What the PPC Implications Actually Are
Adrian Steele · May 25, 2026
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Amazon Rufus Is Now Mediating 20% of Searches: How to Realign Your PPC Keyword Strategy
Adrian Steele · May 18, 2026
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Amazon Sponsored Brands Video in 2026: The Creative and Bidding Playbook That's Driving 2.6x More Clicks
Adrian Steele · May 11, 2026
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Amazon Sponsored Display CPCs Are Up 49%: How to Stay Profitable in 2026
Adrian Steele · April 24, 2026
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Amazon's AI Sponsored Prompts Are Now Billable: What Every Seller Must Do This Week
Adrian Steele · March 30, 2026
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Amazon Ads Update 2025: Alexa Homescreen Ad Launch & AI Audience Tools
Adrian Steele · August 1, 2025
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Amazon Ads Introduces New Features for Campaign Performance
Adrian Steele · April 4, 2025
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New Amazon Ads Features for 2025: Boost Sales and Reach
Adrian Steele · March 7, 2025
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New Amazon Ads Features: A Detailed Look at 2025 Updates
Adrian Steele · February 7, 2025