Connecting Amazon Sellers and Switching Workspaces
Connect and manage each Amazon seller from Settings → Connections, see at a glance which are connected, and switch the active seller and marketplace from the sidebar workspace switcher.
The Autron AI Agent always works against one seller and one marketplace at a time — your active workspace. This article covers the three things you'll do around workspaces: connect an Amazon seller, see which of your sellers are connected, and switch the active workspace from the sidebar.
Sellers, marketplaces, and workspaces
Three terms worth keeping straight:
- Seller — a connected Amazon Seller account. Some companies have one; agencies and multi‑brand teams have several.
- Marketplace — a regional Amazon storefront (US, UK, DE, …). One seller can sell into several marketplaces, each with its own Amazon Ads profile.
- Workspace — the active seller + marketplace the agent is currently working in. Every metric, campaign list, and change applies to that workspace until you switch.
Settings → Connections
Open Settings → Connections to see every seller in your company in one place, each with its current connection health. It's the hub for connecting new sellers and fixing ones that need attention.
Each row shows:
- The seller name and a region badge — NA, EU, or FE. A connection is region‑level (you connect once per region), so there's no per‑country code here.
- A status chip telling you the connection's health at a glance.
What the status chips mean
| Chip | Meaning |
|---|---|
| Connected (lime) | Both Selling Partner and Amazon Advertising are authorized. The agent can read and manage this seller. |
| Setup required (yellow) | One side is authorized but not the other (e.g. Selling Partner connected, Advertising not). Open the seller and finish the missing step. |
| Not connected (grey) | No authorization yet. Connect it to start using it. |
Click any row to open that seller's connection page.
Connecting a seller
From the Connections list, click a seller (or Connect Amazon in the empty state) to open its page. Connecting has two authorizations, shown as two rows you complete in turn:
- Selling Partner — grants Autron access to your Seller Central data.
- Amazon Advertising — grants Autron access to manage your ads.
Each row shows a Connect button until it's authorized, then flips to a checkmark with a Reconnect option (use Reconnect if access ever lapses). When both are green, the seller's chip turns Connected.
The workspace switcher
The workspace switcher lives in the sidebar and shows your current seller and marketplace. Click it to change which workspace the agent is working in — no need to log out, open a new tab, or start a new chat.
In the dropdown you can:
- Search for a seller by name (handy when you manage many).
- Pick a marketplace — sellers are grouped, with a row per marketplace, so you can jump straight to, say, the UK storefront of a seller.
After you select one, the agent's active workspace updates immediately and everything you ask next applies to it.
Connection alerts in the sidebar
Two sidebar banners surface the state of your active workspace so you're never guessing:
- Connection issue — "Amazon needs to be reconnected." Appears when the active seller's Selling Partner or Advertising access has lapsed. Click it to jump straight to that seller's connection page and reconnect.
- Training your AI — "Syncing & learning your data. This may take up to 24 hours." Appears right after you connect a seller, while Autron ingests its history. The agent still works during this window; some figures fill in as the sync completes.
Quick reference
| You want to… | Do this |
|---|---|
| See which sellers are connected | Settings → Connections — check the status chips |
| Connect a new seller | Settings → Connections → Connect another Amazon seller account, then authorize Amazon Advertising (and Selling Partner) |
| Fix a "Setup required" seller | Open it and complete the missing authorization |
| Reconnect lapsed access | Open the seller → Reconnect (or click the sidebar Connection issue banner) |
| Switch the active seller / marketplace | Use the sidebar workspace switcher |
| Switch by asking in chat | "Switch to my UK account" — see Switch by asking below |
Adding another seller
Settings → Connections → Connect another Amazon seller account, then authorise the Amazon account exactly as you did the first. Each Amazon region is a separate connection, so selling in North America and Europe means two. Everything on screen — Goals, chats, reports — follows the workspace switcher.
Switch by asking
The agent can switch workspaces mid-conversation, and confirms the new context each time:
- "Which seller am I on?" / "What marketplace are we in?" / "List the sellers I have access to"
- "Switch to my UK account" / "Switch the marketplace to Germany" / "Switch to Acme in the UK marketplace"
Everything you ask after a switch applies to that seller and marketplace until you switch again. Two useful patterns: "switch to my US account, give me a 30-day summary, then do the same for UK" compares regions in one chat; a change you want in two marketplaces is done in two passes, each with its own Approve / Deny card, so nothing crosses regions by accident.
If the agent says you have no data, check which seller you are on — you may be on a workspace still being onboarded. If you asked for UK numbers and got US, re-state the switch explicitly. If a seller is missing from the list, it is not connected yet: add it under Settings → Connections.