Our client, an ambitious and stagnant Healthy Living brand, faced significant challenges in managing their PPC campaigns effectively. Despite investing in advertising, they struggled with inconsistent sales and high advertising costs, leading to a plateau in their business growth.

The Objective: Aiming for Consistent Growth

The Healthy Living brand faced a plateau in business growth due to inconsistent sales and high advertising costs. They needed a solution to boost product orders, expand sales, and improve the consistency of advertising performance without substantially increasing ad spend.

The brand aimed to boost product orders, expand sales, and improve advertising performance consistency without substantially increasing ad spend.

Driving Growth Before vs. After AI Activation

1. Goal Setting

The first step involved establishing a new Sales Strategy. Autron invites users to either ‘Maximize Sales’ or ‘Maximize Profit’. This Healthy Lifestyle brand opted to maximize Sales at a 40% ACoS (Average Cost of Sale) target. Autron AI used the brand’s historical ACoS data from the past 90 days to offer target high performing keywords. Autron’s AI LLM engine identified relevant experimental keywords aimed at driving sales growth and maintaining campaign consistency.

2. Data Analysis

Autron's AI analyzed keyword effectiveness, bid performance, and portfolio profit margins to create an optimal advertising strategy. This comprehensive analysis ensured that every dollar spent on advertising contributed to the client's sales goals.

3. Bid Optimization

Using Amazon Marketing Stream, Autron updated all bids on an hourly basis. This real-time bid optimization ensured that the client's ads were always competitively positioned, maximizing visibility and conversions.

4. Time-Based Adjustments

Autron made strategic adjustments based on peak shopping times and consumer behavior patterns, further enhancing the effectiveness of the advertising campaigns.

The Result: Tangible Growth with AI

Weekly average Pre-Autron $14,915 to $24,614 Post-Autron

Enhanced Advertising Efficiency

Ad Sales Increase

• (Non-) Promo Sales: There was a consistent increase in both organic and attributed sales over the period. The introduction of Autron's management saw a marked improvement in attributed sales, reflecting the tool's effectiveness in boosting visibility and conversions.

In conclusion, the utilization of Autron AI by the Healthy Lifestyle brand led to substantial growth in advertising performance and sales. The AI-powered solutions, including goal setting, data analysis, bid optimization, and time-based adjustments, effectively navigated the brand's growth plateau. This strategic approach led to a significant increase in ad sales, improved advertising efficiency, and boosted both organic and attributed sales. Despite the rise in ACoS, this investment facilitated the capture of a larger market share and enhanced long-term profitability.

Therefore, Autron AI proved to be a highly effective tool in driving consistent and sustainable growth.