# Amazon PPC Benchmark Comparison Tool | Autron

Free Amazon advertising benchmark tool. Pick your category and see how your ACoS, CPC, CTR and conversion rate compare to the 2026 benchmark for your product type.

URL: https://autron.ai/tools/amazon-ppc-benchmarks

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Benchmark comparison

Intermediate

## Amazon PPC benchmark comparison

Pick your category, enter your numbers, and see where you stand. The tool places your ACoS, CPC, CTR and conversion rate against the 2026 benchmark for your product type — because a number is only good or bad relative to your category.

Your category

Your ACoS

%

Ad spend ÷ ad sales. Lower is more efficient.

Your CPC

$

Average cost per click. Driven by category competition.

Your CTR

%

Clicks ÷ impressions. Higher means your image and title land.

Your Conversion rate

%

Orders ÷ clicks. Higher means your listing converts traffic.

Enter at least one of your numbers above to see where you stand in **Electronics**.

Benchmarks from [Autron’s 2026 Amazon Advertising Benchmarks](https://autron.ai/blog/amazon-advertising-benchmarks-2026), with Amazon’s own category benchmarks rolling in for ACoS, RoAS and CTR.

### Compare within your category, not against an average

The cross-category average — roughly 34% ACoS and a 0.56% CTR in 2026 — is a starting point that misleads in both directions. A 57% ACoS in Clothing is on benchmark given high return rates; a 23% ACoS in Food and Grocery can hide thin per-click profit. This tool compares you inside your own category so a result is actually actionable. See the full category tables and sources in the [Amazon PPC benchmarks by category](https://autron.ai/benchmark/amazon-ppc-benchmarks-by-category-2026) data report, or go straight to the [ACoS](https://autron.ai/benchmark/amazon-acos-benchmarks-by-category-2026), [CPC](https://autron.ai/benchmark/amazon-cpc-benchmarks-by-category-2026), [CTR](https://autron.ai/benchmark/amazon-ctr-benchmarks-by-category-2026) or [conversion-rate](https://autron.ai/benchmark/amazon-conversion-rate-benchmarks-by-category-2026) benchmark for your category.

Behind on ACoS? Start with the [break-even ACoS calculator](https://autron.ai/tools/acos-calculator) to set a realistic target for your margins.

FAQ

### Common questions

### How does the benchmark comparison work?

Pick your product category and enter any of your ACoS, CPC, CTR or conversion rate. The tool places each number against the category median and tells you whether you are outperforming, on benchmark, or behind. A result within roughly 10% of the median reads as on benchmark.

### Where do these benchmarks come from?

The numbers come from Autron's 2026 Amazon Advertising Benchmarks, our compiled industry dataset. We are rolling in Amazon's own category benchmarks (ACoS, RoAS and CTR with full percentile bands) so comparisons reflect Amazon's authoritative peer data rather than a single blended average.

### What is a good ACoS, CPC, CTR and conversion rate in 2026?

Across categories the rough averages are about 34% ACoS, $1.13 CPC, 0.56% CTR and a 10.5% conversion rate, but they vary widely by category — Food and Books run low ACoS and CPC, Clothing runs high. Always compare within your own category, which is exactly what this tool does.

### Should I compare against the average or my category?

Your category. A 57% ACoS is poor against the cross-category average but roughly on benchmark in Clothing, where return rates are high. Comparing within your category is the only way to tell a structural problem from a category norm.

More free tools

### Keep going with the rest of the kit

[Starter

#### Break-even ACoS calculator

Find the ACoS where an ad-driven sale stops making money — plus the target ACoS for the margin you want to keep.

Open tool→](https://autron.ai/tools/acos-calculator)

[Starter

#### Profit & TACoS calculator

Turn revenue, ad spend and costs into net profit, net margin and TACoS — the number that actually tracks ad efficiency.

Open tool→](https://autron.ai/tools/amazon-ppc-profit-calculator)

[Advanced

#### Search-term n-gram analyzer

Paste your search-term report to find the words and phrases quietly draining budget — and the ones worth doubling down on.

Open tool→](https://autron.ai/tools/amazon-ngram-analyzer)

### See where you actually stand

Benchmarks tell you where you stand. A free PPC audit connects your account and shows exactly which campaigns, keywords and placements are dragging you behind it.

[Run a free PPC audit](https://autron.ai/tools/free-amazon-ppc-audit) [Try Autron free](https://agent.autron.ai/start)