# Autron

> Autron is an AI-driven Amazon advertising platform for sellers. Autron Pro is a fully-managed automation engine that runs bids, placements, dayparting, negative-keyword harvesting and campaign creation against your goal, priced on the ad sales it generates. Autron Agent is a conversational AI (free tier; paid from $50/mo) over your full Amazon Ads and Selling Partner data that explains your account and takes actions — in the web app, inside Claude and ChatGPT, and unattended via scheduled Routines that deliver conversational email or Slack digests.

For the same map with content inlined (product, tools and comparisons in full, plus a summary of every article), see [llms-full.txt](https://autron.ai/llms-full.txt).

## Product
- [Autron Agent](https://autron.ai/agent): conversational AI analyst for Amazon ads — answers from live account data, takes actions you approve, manages bids and placements from chat. Schedule unattended Routines (results by email, Slack, or webhook — reply to the digest email and the agent answers in-thread), teach it house rules with Skills, and use it inside Claude and ChatGPT via MCP connector.
- [Pricing](https://autron.ai/pricing): Free, Agent (from $50/mo), and Pro (from $150/mo + commission on ad sales).
- [About](https://autron.ai/about): who Autron is.

## Free tools
- [Free PPC Audit](https://autron.ai/tools/free-amazon-ppc-audit): connect your Amazon Ads account for a free audit of wasted spend, missed keywords and account structure.
- [Break-even ACoS calculator](https://autron.ai/tools/acos-calculator): find the ACoS where an ad sale stops making money, plus the target ACoS for your margin.
- [Profit & TACoS calculator](https://autron.ai/tools/amazon-ppc-profit-calculator): net profit, net margin and TACoS from revenue, ad spend and costs.
- [Benchmark comparison](https://autron.ai/tools/amazon-ppc-benchmarks): how your ACoS, CPC, CTR and conversion rate compare to your category.
- [Search-term n-gram analyzer](https://autron.ai/tools/amazon-ngram-analyzer): paste a search-term report to find wasteful and winning words and phrases.
- [Dayparting calculator](https://autron.ai/tools/amazon-dayparting-calculator): paste hourly spend and sales to find which hours convert and which to cut.

## Guides (topic pillars)
- [Negative keywords and wasted ad spend](https://autron.ai/guides/negative-keywords-and-wasted-spend): Find and cut the search terms, keyword overlap, and click waste quietly draining your Amazon ad budget, then keep spend on the terms that actually convert.
- [Amazon campaign structure](https://autron.ai/guides/campaign-structure): How to structure, set up, and consolidate Sponsored Products campaigns so spend stays controllable and intent stays clean, including why fewer campaigns now beat more.
- [Ad cannibalization and TACoS](https://autron.ai/guides/cannibalization-and-tacos): Whether Amazon PPC eats your organic sales, how TACoS exposes it, and how to defend branded terms without paying twice for customers you would have won anyway.
- [Bidding, ACoS, and PPC ROI](https://autron.ai/guides/bidding-acos-and-roi): Set bids against a goal, read ACoS and ROAS honestly, and understand the true cost of Amazon advertising so margin grows with spend instead of disappearing into it.
- [Reporting, metrics, and attribution](https://autron.ai/guides/reporting-metrics-and-attribution): The Amazon ad reports and benchmarks that actually move decisions: Search Query Performance, conversion-path attribution, and the ACoS, CPC, and CTR numbers worth tracking.
- [AI and automation for Amazon ads](https://autron.ai/guides/ai-and-automation): What it actually means to automate Amazon PPC: where AI beats manual management, how Autron's engine runs bids and campaigns against your goal, and the agent and MCP shift in 2026.
- [Ad formats and Amazon platform updates](https://autron.ai/guides/ad-formats-and-platform-updates): Sponsored Brands Video, Sponsored Display, and the Rufus, Alexa, and Sponsored Prompts changes reshaping Amazon advertising: what each format is for and how to act on each update.
- [Agencies vs in-house vs automation](https://autron.ai/guides/agencies-vs-in-house): How to weigh an Amazon ad agency against in-house management and automation: the questions to ask, the scaling limits agencies hit, and when each model actually pays off.
- [Common Amazon PPC mistakes](https://autron.ai/guides/common-ppc-mistakes): The recurring Amazon PPC mistakes that quietly cap performance, from myths and misread metrics to setup errors, plus the fixes that turn each one around.
- [Amazon FBA operations](https://autron.ai/guides/fba-operations): The FBA side of running an Amazon business, covering inventory, shipping, customer service, and the common pitfalls, kept healthy so your advertising always has product to sell.
- [Seasonal, Q4, and Prime Day strategy](https://autron.ai/guides/seasonal-and-q4): How to run Amazon ads through the spikes and lulls of Prime Day, Q4, holiday slowdowns, and the spring reset, so budget and bids match demand instead of fighting it.

## Benchmarks (original data)
Category-level Amazon PPC benchmarks (median ACoS, CPC, CTR and conversion rate by product category). Clean tables with schema.org Dataset markup, indexed at [https://autron.ai/benchmark](https://autron.ai/benchmark).
- [Amazon ACoS Benchmarks by Category (2026)](https://autron.ai/benchmark/amazon-acos-benchmarks-by-category-2026): ACoS, as of 2026.
- [Amazon PPC Conversion Rate Benchmarks by Category (2026)](https://autron.ai/benchmark/amazon-conversion-rate-benchmarks-by-category-2026): Conversion rate, as of 2026.
- [Amazon CPC Benchmarks by Category (2026)](https://autron.ai/benchmark/amazon-cpc-benchmarks-by-category-2026): CPC, as of 2026.
- [Amazon CTR Benchmarks by Category (2026)](https://autron.ai/benchmark/amazon-ctr-benchmarks-by-category-2026): CTR, as of 2026.
- [Amazon PPC Benchmarks by Category (2026): ACoS, CPC, CTR and Conversion Rate](https://autron.ai/benchmark/amazon-ppc-benchmarks-by-category-2026): ACoS, CPC, CTR, CVR, as of 2026.

## Comparisons
- [Ad Badger vs Autron: an education-first PPC tool vs an AI agent that runs your Amazon ads](https://autron.ai/compare/ad-badger-vs-autron)
- [Helium 10 vs Autron: an all-in-one Amazon seller suite vs an AI agent that runs your ads](https://autron.ai/compare/helium-10-vs-autron)
- [Jungle Scout vs Autron: product-research suite vs an AI agent that runs your Amazon ads](https://autron.ai/compare/jungle-scout-vs-autron)
- [Pacvue vs Autron: enterprise commerce-media platform vs an AI agent that runs your Amazon ads](https://autron.ai/compare/pacvue-vs-autron)
- [Perpetua vs Autron: enterprise retail-media platform vs an AI agent that runs your Amazon ads](https://autron.ai/compare/perpetua-vs-autron)
- [Quartile vs Autron: enterprise cross-channel retail-media platform vs an AI agent that runs your Amazon ads](https://autron.ai/compare/quartile-vs-autron)
- [Scale Insights vs Autron: a hands-on rules engine vs an AI agent that runs your Amazon ads](https://autron.ai/compare/scale-insights-vs-autron)
- [Sellerboard vs Autron: an FBA profit dashboard vs an AI agent that runs your Amazon ads](https://autron.ai/compare/sellerboard-vs-autron)
- [Teikametrics vs Autron: multi-marketplace AI optimization vs an AI agent that runs your Amazon ads](https://autron.ai/compare/teikametrics-vs-autron)
- [Xnurta vs Autron: an enterprise retail-media copilot vs an AI agent that runs your Amazon ads](https://autron.ai/compare/xnurta-vs-autron)
- [AdLabs vs Autron: hands-on control vs hands-off automation](https://autron.ai/compare/adlabs-vs-autron)

## Blog (recent)
- [Your Break-Even ACoS Drops on October 15: The Q4 2026 Amazon Fee Math](https://autron.ai/blog/amazon-break-even-acos-q4-2026-peak-fees)
- [Amazon PPC in Q4 2026: Traffic Is the Constraint Now, Not Conversion](https://autron.ai/blog/amazon-ppc-q4-2026-traffic-not-conversion)
- [Amazon Ads Campaign Manager: A Working Guide for 2026](https://autron.ai/blog/amazon-ads-campaign-manager-guide)
- [Amazon Sponsored Products Creator Placements Are Live: What to Check This Week](https://autron.ai/blog/amazon-sponsored-products-creator-placements-2026)
- [Why You Should Avoid Adding Duplicate Keywords Across Ad Groups](https://autron.ai/blog/duplicate-keywords-across-amazon-ad-groups)
- [Amazon's Featured Offer Eligibility Gate Is Gone: What It Does to Your Sponsored Products](https://autron.ai/blog/amazon-featured-offer-eligibility-change-2026-what-it-means-for-ppc)
- [How to Choose Amazon PPC Software in 2026: A Buyer's Guide](https://autron.ai/blog/how-to-choose-amazon-ppc-software-2026)
- [How to Read the Amazon Search Query Performance Dashboard](https://autron.ai/blog/how-to-read-the-amazon-search-query-performance-dashboard)
- [Amazon Negative Keywords: The 2026 Guide to Cutting Wasted Ad Spend](https://autron.ai/blog/amazon-negative-keywords-guide-cut-wasted-ad-spend-2026)
- [Amazon's 75-Character Title Limit Is Live: What It Does to Your PPC](https://autron.ai/blog/amazon-75-character-title-limit-what-it-does-to-your-ppc)
- [Your Amazon Sponsored Products Are Running Off Amazon: The 2026 Controls Every Seller Should Set](https://autron.ai/blog/amazon-off-amazon-sponsored-products-controls-2026)
- [Amazon Search Catalog Performance: The ASIN-Level Search Funnel Most Sellers Skip](https://autron.ai/blog/amazon-search-catalog-performance-report-asin-level-search-funnel)
- [Amazon Ads Unified Reporting Is Live, and Your Legacy Reports Retire December 31](https://autron.ai/blog/amazon-ads-unified-reporting-what-the-legacy-report-shutdown-means-for-sellers)
- [The Future of Amazon PPC Is Conversational, Not Dashboards](https://autron.ai/blog/the-future-of-amazon-ppc-is-conversational-not-dashboards)
- [Amazon's Unified Campaign Manager: What the Console Merge Means for Sellers in 2026](https://autron.ai/blog/amazon-unified-campaign-manager-what-the-console-merge-means-for-sellers)
- [Can You Use ChatGPT or Claude to Run Your Amazon PPC? An Honest 2026 Breakdown](https://autron.ai/blog/can-you-use-chatgpt-or-claude-to-run-amazon-ppc)
- [Amazon's Dynamic Bidding Overhaul Is Quietly Breaking Your Target ACoS in 2026](https://autron.ai/blog/amazon-dynamic-bidding-overhaul-2026-why-your-target-acos-is-slipping)
- [Amazon Click Share vs Conversion Share: The SQP Diagnostic Most Sellers Skip](https://autron.ai/blog/amazon-search-query-performance-click-share-vs-conversion-share)
- [Amazon Advertising Benchmarks 2026: What Your ACOS, CPC, and CTR Should Actually Look Like](https://autron.ai/blog/amazon-advertising-benchmarks-2026)
- [Amazon Replaces Rufus with Alexa for Shopping: What the PPC Implications Actually Are](https://autron.ai/blog/amazon-replaces-rufus-with-alexa-for-shopping-what-the-ppc-implications-actually-are)
- [Amazon Rufus Is Now Mediating 20% of Searches: How to Realign Your PPC Keyword Strategy](https://autron.ai/blog/amazon-rufus-is-now-mediating-20-of-searches-how-to-realign-your-ppc-keyword-strategy)
- [Amazon Sponsored Brands Video in 2026: The Creative and Bidding Playbook That's Driving 2.6x More Clicks](https://autron.ai/blog/amazon-sponsored-brands-video-in-2026-the-creative-and-bidding-playbook-that-s-driving-2.6x-more-clicks)
- [Amazon PPC Campaign Structure in 2026: Why Fewer Campaigns Now Beat More](https://autron.ai/blog/amazon-ppc-campaign-structure-in-2026-why-fewer-campaigns-now-beat-more)
- [Amazon Is Ending Your Ad Credit Card Float — How to Protect Your Margins Before August 1](https://autron.ai/blog/amazon-is-ending-your-ad-credit-card-float-—-how-to-protect-your-margins-before-august-1)
- [Amazon Sponsored Display CPCs Are Up 49%: How to Stay Profitable in 2026](https://autron.ai/blog/amazon-sponsored-display-cpcs-are-up-49-how-to-stay-profitable-in-2026)