# Data still syncing, or numbers that look behind

How long the first sync takes, why some figures lag Amazon by a day or more even afterwards, and what to check when a number is missing.

**TL;DR:** The first sync after connecting usually finishes within a day; Today says while it is still running. After that, Amazon itself reports late: ad and sales figures settle over about two days, and Search Query Performance arrives more than a week behind. The agent tells you what it cannot see yet rather than guessing.

URL: https://autron.ai/help/syncing-issues  
Updated: 2026-10-02  
By: Autron

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## The first sync

Connecting Amazon Advertising starts a pull of your advertising history — campaigns, search terms, spend — and, if you connected Selling Partner, your sales and inventory. [Today](https://autron.ai/help/today) says your history is still syncing at the top of the page, and the sidebar shows **Learning your account** until it lands. Most accounts finish well inside a day.

You can use Autron in the meantime. Ask a question and the agent tells you what it can and cannot see yet, rather than quietly returning a number built on half the data. Your full performance audit is written and emailed once the history is in.

## Why numbers lag even after that

Autron reads what Amazon has reported, and Amazon reports late:

- **Ad and sales figures** for a given day keep changing for about two days as attribution settles. Yesterday is always provisional.
- **Search Query Performance** — the whole-market search data — is published weekly and lands more than a week after the period it covers.

So "last 7 days" in Autron will not match a report you pull from Amazon this minute, and a comparison that ends today is comparing a settled period against an unsettled one. Ask for periods that end two or more days ago when precision matters.

## When something is missing

- **Total sales, TACoS or profit are blank.** Those need the Selling Partner connection; add it under **Settings → Connections**. See [Connect Amazon Advertising](https://autron.ai/help/connect-amazon-advertising).
- **A product is missing.** It appears once Amazon lists it in your catalogue and the next sync runs. If it has been more than a day, ask the agent for it by ASIN — it says whether it can see the listing.
- **Everything is stale and Today says Autron can't see or change your ads.** That is an expired authorisation, not a sync problem. See [Amazon needs to be reconnected](https://autron.ai/help/authorization-issues).
- **Still syncing after a day.** Ask the agent to pass it to the team, or email [hello@autron.ai](mailto:hello@autron.ai) with the seller name; a stuck first sync is something the team restarts.