# Analyze Your Advertising Performance

Use the Autron AI Agent to check sales, ad spend, ACoS, TACoS, and more — across your entire account or for individual products. Compare time periods, spot trends, and drill into the numbers that matter.

URL: https://autron.ai/help/analyze-your-advertising-performance  
Updated: 2026-10-02  
By: Autron

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The Autron AI Agent gives you instant access to your advertising performance data. Instead of navigating reports, just ask a question and get a clear, concise answer — and a chart if you want one.

## What metrics are available?

You can ask about any of the following:

**Revenue**

- Total sales
- Ad sales (revenue from advertising)
- Organic sales (revenue without ads)

**Advertising efficiency**

- ACoS (Advertising Cost of Sales)
- TACoS (Total Advertising Cost of Sales)
- ROAS (Return on Ad Spend)

**Ad activity**

- Ad spend
- Clicks and impressions
- Active campaigns, ad groups, and targets

**Waste analysis**

- Wasted ad spend (spend on targets with no sales)
- Number of bleeding targets

> **Note**
>
> **Drivers come along for free.** When you ask about a composite metric, the agent automatically pulls its drivers too. Ask "what's my TACoS?" and you'll also see ad spend, total sales, and ad sales — so you can see _what's moving the metric_, not just the headline number.

## Account, product, or variation family

You can view metrics at three levels:

**Account level** — a summary across all your products. Great for a quick health check.

- "How are my ads performing?"
- "What's my total ad spend this month?"

**Product (ASIN) level** — drill into a specific child product by name or ASIN.

- "How is my garlic press doing?"
- "Show me the performance for B07ABC1234"

**Parent ASIN / variation family** — roll up a whole product family (all sizes, colors, packs) into one view.

- "How is my knee sleeves variation family doing?"
- "Show me the parent of B07ABC1234"

> **Note**
>
> **Tip:** You don't need to know ASINs — just use the product name and the agent will find it for you.

## Time ranges

You can ask about performance over different periods:

- **Last 7 days** — recent snapshot
- **Last 30 days** — the default if you don't specify
- **Last 90 days** — longer-term trends
- **Last month** — the previous full calendar month
- **Last quarter** — the previous full calendar quarter

Just mention the time frame naturally:

- "How did my ads do last month?"
- "What's my 90-day ACoS trend?"

> **Note**
>
> **"This month" / "month‑to‑date" isn't a built‑in range.** If you ask, the agent uses last 30 days as the closest approximation and tells you so.

## Compare time periods

Ask the agent to compare your current performance against a previous period. It will show the change in both absolute and percentage terms.

- "Compare my last 30 days to the period before"
- "How does this month compare to last month?"
- "Is my ACoS improving or getting worse?"

This is a fast way to spot whether things are trending in the right direction.

## See it as a chart

If a number isn't enough, ask for a visual. The agent renders an interactive metrics dashboard inline — metric cards for the headline KPIs, line charts for trends, bar charts for comparisons across products or campaigns, pie charts for share of spend or sales — for the same scope and time range. Hover for tooltips; click a legend entry to toggle a series.

- "Show me a dashboard for the last 90 days"
- "Give me a chart of ACoS over time"
- "Now show that as a chart"

If you ask a normal performance question first and then say "now show me a chart", it renders for the same scope and range without you repeating yourself. Prose is still faster for single-number questions, two-period comparisons, and lists like bleeders or keyword opportunities, which come back as compact tables.

## Keep or export an answer

- **Pin it to Today.** Ask the agent to make it a panel, a line or bar chart or up to four number tiles, and press **Pin to Today** on the preview. It refreshes each time you open Today. See [Today](https://autron.ai/help/today).
- **Export it.** Ask for the underlying rows as a CSV and it hands you a download link.

Customer cohorts, lifetime value and brand benchmarks are the exceptions — those still live only on the older dashboard.

## Example prompts

Here are some things you can ask:

| **What you want** | **What to ask** |
| --- | --- |
| Quick health check | "How are my ads performing?" |
| Specific metric | "What's my ACoS for the last 30 days?" |
| Product deep dive | "Break down the performance of my knee sleeves" |
| Variation family | "Show me the parent ASIN performance for my garlic press" |
| Trend analysis | "Compare my last 7 days to the previous 7" |
| Waste audit | "How much am I wasting on ads with no sales?" |
| Bleeders | "How many bleeding targets do I have?" |
| Active footprint | "How many active campaigns and targets do I have?" |
| Top performers | "Which products have the best ROAS?" |
| Visual | "Render a dashboard for the last 90 days" |

## Tips for better results

- **Be specific when you can** — "What's my ACoS for the last 7 days?" will get you a faster, more focused answer than "Tell me everything about my ads"
- **Ask follow-up questions** — after seeing your account summary, ask the agent to drill into a specific product or metric
- **Request comparisons** — period-over-period comparisons are one of the most useful ways to use the agent
- **Switch to a chart for trend questions** — "show that as a chart" turns a paragraph into a clear visual when you're tracking something over time