# The ad engine | Autron Help Center How the engine builds and runs campaigns towards your goals, and how to steer it. URL: https://autron.ai/help/ad-engine --- Help Center ## The ad engine How the engine builds and runs campaigns towards your goals, and how to steer it. Looking for something else? Browse [all collections](https://autron.ai/help) or search the help center. [#### Start the ad engine Turn on Autron's ad engine for the products you choose, pick a target, and know what to expect in the first days.](https://autron.ai/help/start-the-ad-engine) [#### Manage goals: targets, switches, and what the engine does with them How goals work in Autron: one target and one ad-engine switch per product, what each Status means, and how to change, pause or stop them on the Goals page or by asking the agent.](https://autron.ai/help/manage-goals) [#### Your products in Autron: what is listed, which to advertise, and out of stock Where your product list comes from, how to decide which products the engine should run, what happens to advertising when a product runs out of stock, and how to look one up.](https://autron.ai/help/products) [#### Understanding How Autron Creates and Manages Campaigns Behind the scenes of how Autron builds, experiments with, and scales your Amazon ads.](https://autron.ai/help/how-autron-creates-and-manages-campaigns) [#### Already running Amazon Ads? How the engine works alongside your campaigns What happens to the campaigns you already run when you start the ad engine, how to hand products over gradually, how Autron AI and Autron Strategic differ, and how to hand a campaign to the engine.](https://autron.ai/help/transition-from-existing-campaigns) [#### Suggest keywords and targets, or tell the engine hands off How to feed the engine keywords, ASINs and negatives through the agent, what happens to them and how long it takes, and how to have Autron stand back from a campaign or target.](https://autron.ai/help/suggest-targets) [#### Launching a new product with Autron What the engine does for a brand-new product on its own, why a launch can be slow to get impressions, and the two-week push that gets it the early data it needs.](https://autron.ai/help/launching-a-new-product) [#### Why every engine campaign has a $100 daily budget Engine campaigns open with a $100 daily budget (or the local-currency equivalent). It is a ceiling that keeps learning unblocked, not a spend target: your ACoS or TACoS cap governs actual spend. How to set a hard limit if you need one.](https://autron.ai/help/budget-cap) [#### Why Autron targets your own brand name and ASINs Branded campaigns are deliberate: they convert best, defend your listings from competitors bidding on your name, and fund the exploration of non-branded terms. What they cost, and what to do if you want a product excluded.](https://autron.ai/help/why-autron-targets-your-brand-name) [#### Stop the engine, disconnect Amazon, or close your account The levels of switching Autron off, from one product or the whole ad engine to removing Autron's access to your Amazon account or deleting your account, and what each one leaves running.](https://autron.ai/help/stop-or-disconnect-autron) [#### Exceptions: when you step in and Autron stands back What an exception is, how long one lasts (until a date, or kept), hands-off and ceilings, which to use for a promotion, a test or brand defence, and where to keep or hand them back.](https://autron.ai/help/exceptions) Still stuck? ### Ask the agent It reads these pages as well as your account, so it answers with your numbers and can act on the answer. Free to start, no card. [Ask the agent](https://agent.autron.ai/start) Other collections - [Getting started](https://autron.ai/help/getting-started) - [Using the agent](https://autron.ai/help/agent) - [Plans, billing and your account](https://autron.ai/help/account) - [Troubleshooting](https://autron.ai/help/troubleshooting) - [The older dashboard](https://autron.ai/help/older-dashboard)