# Reporting, metrics, and attribution | Autron guides

The Amazon ad reports and benchmarks that actually move decisions: Search Query Performance, conversion-path attribution, and the ACoS, CPC, and CTR numbers worth tracking.

URL: https://autron.ai/guides/reporting-metrics-and-attribution

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Guide

## Reporting, metrics, and attribution

The Amazon ad reports and benchmarks that actually move decisions: Search Query Performance, conversion-path attribution, and the ACoS, CPC, and CTR numbers worth tracking.

Looking for something else? Browse [all advertising guides](https://autron.ai/guides) or the [full blog](https://autron.ai/blog).

[![Amazon Search Term Report: How to Read It and What to Do Before Black Friday](https://autron.ai/blog/amazon-search-term-report-guide/hero.webp)

Article

#### Amazon Search Term Report: How to Read It and What to Do Before Black Friday

Adrian Steele · October 12, 2026](https://autron.ai/blog/amazon-search-term-report-guide) [![How to Read the Amazon Search Query Performance Dashboard](https://autron.ai/blog/how-to-read-the-amazon-search-query-performance-dashboard/hero.webp)

Article

#### How to Read the Amazon Search Query Performance Dashboard

Adrian Steele · July 13, 2026](https://autron.ai/blog/how-to-read-the-amazon-search-query-performance-dashboard) [![Amazon Search Catalog Performance: The ASIN-Level Search Funnel Most Sellers Skip](https://autron.ai/blog/amazon-search-catalog-performance-report-asin-level-search-funnel/hero.webp)

Article

#### Amazon Search Catalog Performance: The ASIN-Level Search Funnel Most Sellers Skip

Adrian Steele · June 22, 2026](https://autron.ai/blog/amazon-search-catalog-performance-report-asin-level-search-funnel) [![Amazon Ads Unified Reporting Is Live, and Your Legacy Reports Retire December 31](https://autron.ai/blog/amazon-ads-unified-reporting-what-the-legacy-report-shutdown-means-for-sellers/hero.webp)

Article

#### Amazon Ads Unified Reporting Is Live, and Your Legacy Reports Retire December 31

Adrian Steele · June 15, 2026](https://autron.ai/blog/amazon-ads-unified-reporting-what-the-legacy-report-shutdown-means-for-sellers) [![Amazon Advertising Benchmarks 2026: What Your ACOS, CPC, and CTR Should Actually Look Like](https://autron.ai/blog/amazon-advertising-benchmarks-2026/hero.webp)

Article

#### Amazon Advertising Benchmarks 2026: What Your ACOS, CPC, and CTR Should Actually Look Like

Adrian Steele · June 1, 2026](https://autron.ai/blog/amazon-advertising-benchmarks-2026) [![Amazon Conversion Path Reporting: The Multi-Touch Attribution Insight Most Sellers Are Missing](https://autron.ai/blog/amazon-conversion-path-reporting-the-multi-touch-attribution-insight-most-sellers-are-missing/twmQsMXwSAnyvd04uYRQuXUEsw.webp)

Article

#### Amazon Conversion Path Reporting: The Multi-Touch Attribution Insight Most Sellers Are Missing

Adrian Steele · April 13, 2026](https://autron.ai/blog/amazon-conversion-path-reporting-the-multi-touch-attribution-insight-most-sellers-are-missing) [![Advanced Amazon Attribution with Autron](https://autron.ai/blog/advanced-amazon-attribution-with-autron/5AweIGdHSNw59oJDdc117ZiW3MQ.webp)

Article

#### Advanced Amazon Attribution with Autron

Adrian Steele · July 11, 2025](https://autron.ai/blog/advanced-amazon-attribution-with-autron) [![Amazon Search Query Performance Report Guide](https://autron.ai/blog/amazon-search-query-performance-report-guide/4PgaLqXi28rNJxT449bkt0KjgrI.webp)

Article

#### Amazon Search Query Performance Report Guide

Adrian Steele · May 26, 2025](https://autron.ai/blog/amazon-search-query-performance-report-guide) [![Warning Signs Your Ads Mislead Business Health](https://autron.ai/blog/warning-signs-your-ads-mislead-business-health/hero.webp)

Article

#### Warning Signs Your Ads Mislead Business Health

Adrian Steele · May 23, 2025](https://autron.ai/blog/warning-signs-your-ads-mislead-business-health) [![How to Track and Improve Your Amazon Ad Metrics](https://autron.ai/blog/track-and-improve-amazon-ad-metrics/BxPvRT6YKkCUFGCSh9o4TWLAg.webp)

Article

#### How to Track and Improve Your Amazon Ad Metrics

Adrian Steele · September 6, 2024](https://autron.ai/blog/track-and-improve-amazon-ad-metrics) [![How to Measure and Improve Your Amazon Advertising Performance](https://autron.ai/blog/how-to-measure-and-improve-your-amazon-advertising-performance/uCdwE0PH20LYJOzaXB0wtZe48k.webp)

Article

#### How to Measure and Improve Your Amazon Advertising Performance

Adrian Steele · July 25, 2024](https://autron.ai/blog/how-to-measure-and-improve-your-amazon-advertising-performance)