# Ad cannibalization and TACoS | Autron guides

Whether Amazon PPC eats your organic sales, how TACoS exposes it, and how to defend branded terms without paying twice for customers you would have won anyway.

URL: https://autron.ai/guides/cannibalization-and-tacos

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Guide

## Ad cannibalization and TACoS

Whether Amazon PPC eats your organic sales, how TACoS exposes it, and how to defend branded terms without paying twice for customers you would have won anyway.

Looking for something else? Browse [all advertising guides](https://autron.ai/guides) or the [full blog](https://autron.ai/blog).

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