# Ad formats and Amazon platform updates | Autron guides Sponsored Brands Video, Sponsored Display, and the Rufus, Alexa, and Sponsored Prompts changes reshaping Amazon advertising: what each format is for and how to act on each update. URL: https://autron.ai/guides/ad-formats-and-platform-updates --- Guide ## Ad formats and Amazon platform updates Sponsored Brands Video, Sponsored Display, and the Rufus, Alexa, and Sponsored Prompts changes reshaping Amazon advertising: what each format is for and how to act on each update. Looking for something else? Browse [all advertising guides](https://autron.ai/guides) or the [full blog](https://autron.ai/blog). [![Amazon Review Requests Ads: Should You Pay for Reviews or Use the Free Button?](https://autron.ai/blog/amazon-review-requests-ads/hero.webp) Article #### Amazon Review Requests Ads: Should You Pay for Reviews or Use the Free Button? Adrian Steele · October 19, 2026](https://autron.ai/blog/amazon-review-requests-ads) [![Amazon Is Retiring Sponsored Brands Product Collection Ads: Your Migration Plan Before January 2027](https://autron.ai/blog/amazon-sponsored-brands-product-collection-sunset-2027/hero.webp) Article #### Amazon Is Retiring Sponsored Brands Product Collection Ads: Your Migration Plan Before January 2027 Adrian Steele · September 14, 2026](https://autron.ai/blog/amazon-sponsored-brands-product-collection-sunset-2027) [![Amazon Sponsored Products Creator Placements Are Live: What to Check This Week](https://autron.ai/blog/amazon-sponsored-products-creator-placements-2026/hero.webp) Article #### Amazon Sponsored Products Creator Placements Are Live: What to Check This Week Adrian Steele · August 10, 2026](https://autron.ai/blog/amazon-sponsored-products-creator-placements-2026) [![Amazon's Featured Offer Eligibility Gate Is Gone: What It Does to Your Sponsored Products](https://autron.ai/blog/amazon-featured-offer-eligibility-change-2026-what-it-means-for-ppc/hero.webp) Article #### Amazon's Featured Offer Eligibility Gate Is Gone: What It Does to Your Sponsored Products Adrian Steele · July 27, 2026](https://autron.ai/blog/amazon-featured-offer-eligibility-change-2026-what-it-means-for-ppc) [![Amazon's 75-Character Title Limit Is Live: What It Does to Your PPC](https://autron.ai/blog/amazon-75-character-title-limit-what-it-does-to-your-ppc/hero.webp) Article #### Amazon's 75-Character Title Limit Is Live: What It Does to Your PPC Adrian Steele · July 2, 2026](https://autron.ai/blog/amazon-75-character-title-limit-what-it-does-to-your-ppc) [![Your Amazon Sponsored Products Are Running Off Amazon: The 2026 Controls Every Seller Should Set](https://autron.ai/blog/amazon-off-amazon-sponsored-products-controls-2026/hero.webp) Article #### Your Amazon Sponsored Products Are Running Off Amazon: The 2026 Controls Every Seller Should Set Adrian Steele · June 29, 2026](https://autron.ai/blog/amazon-off-amazon-sponsored-products-controls-2026) [![Amazon Replaces Rufus with Alexa for Shopping: What the PPC Implications Actually Are](https://autron.ai/blog/amazon-replaces-rufus-with-alexa-for-shopping-what-the-ppc-implications-actually-are/Dg8t7KsxOssFmPHGrZc8ygRqnKg.webp) Article #### Amazon Replaces Rufus with Alexa for Shopping: What the PPC Implications Actually Are Adrian Steele · May 25, 2026](https://autron.ai/blog/amazon-replaces-rufus-with-alexa-for-shopping-what-the-ppc-implications-actually-are) [![Amazon Rufus Is Now Mediating 20% of Searches: How to Realign Your PPC Keyword Strategy](https://autron.ai/blog/amazon-rufus-is-now-mediating-20-of-searches-how-to-realign-your-ppc-keyword-strategy/niyg3qo9eGSLRquHWspizrNSq2I.webp) Article #### Amazon Rufus Is Now Mediating 20% of Searches: How to Realign Your PPC Keyword Strategy Adrian Steele · May 18, 2026](https://autron.ai/blog/amazon-rufus-is-now-mediating-20-of-searches-how-to-realign-your-ppc-keyword-strategy) [![Amazon Sponsored Brands Video in 2026: The Creative and Bidding Playbook That's Driving 2.6x More Clicks](https://autron.ai/blog/amazon-sponsored-brands-video-in-2026-the-creative-and-bidding-playbook-that-s-driving-2.6x-more-clicks/lq9ufPPvzoQswUOcj2UENYulkaM.webp) Article #### Amazon Sponsored Brands Video in 2026: The Creative and Bidding Playbook That's Driving 2.6x More Clicks Adrian Steele · May 11, 2026](https://autron.ai/blog/amazon-sponsored-brands-video-in-2026-the-creative-and-bidding-playbook-that-s-driving-2.6x-more-clicks) [![Amazon Sponsored Display CPCs Are Up 49%: How to Stay Profitable in 2026](https://autron.ai/blog/amazon-sponsored-display-cpcs-are-up-49-how-to-stay-profitable-in-2026/GhQwGHqabiWdEOsOVQLxwESUQ8.webp) Article #### Amazon Sponsored Display CPCs Are Up 49%: How to Stay Profitable in 2026 Adrian Steele · April 24, 2026](https://autron.ai/blog/amazon-sponsored-display-cpcs-are-up-49-how-to-stay-profitable-in-2026) [![Amazon's AI Sponsored Prompts Are Now Billable: What Every Seller Must Do This Week](https://autron.ai/blog/amazon-prime-day-2026-ppc-strategy-why-your-window-is-shorter-than-you-think/QRmmdjIioDclKtHLI29rnF3CB2s.webp) Article #### Amazon's AI Sponsored Prompts Are Now Billable: What Every Seller Must Do This Week Adrian Steele · March 30, 2026](https://autron.ai/blog/amazon-s-ai-sponsored-prompts-are-now-billable-what-every-seller-must-do-this-week) [![Amazon Ads Update 2025: Alexa Homescreen Ad Launch & AI Audience Tools](https://autron.ai/blog/amazon-ads-update-2025-alexa-homescreen-ad-launch-ai-audience-tools/SK1fUjlfPikYDoW6JH3IKgUVjQ.webp) Article #### Amazon Ads Update 2025: Alexa Homescreen Ad Launch & AI Audience Tools Adrian Steele · August 1, 2025](https://autron.ai/blog/amazon-ads-update-2025-alexa-homescreen-ad-launch-ai-audience-tools) [![Amazon Ads Introduces New Features for Campaign Performance](https://autron.ai/blog/amazon-ads-introduces-new-features-for-campaign-performance/n1R8W76oPo6jRVYbVlNUcmgPKu8.webp) Article #### Amazon Ads Introduces New Features for Campaign Performance Adrian Steele · April 4, 2025](https://autron.ai/blog/amazon-ads-introduces-new-features-for-campaign-performance) [![New Amazon Ads Features for 2025: Boost Sales and Reach](https://autron.ai/blog/new-amazon-ads-features-for-2025-boost-sales-and-reach/M08XIFIIl55bhtGnkg8LsJERzZQ.webp) Article #### New Amazon Ads Features for 2025: Boost Sales and Reach Adrian Steele · March 7, 2025](https://autron.ai/blog/new-amazon-ads-features-for-2025-boost-sales-and-reach) [![New Amazon Ads Features: A Detailed Look at 2025 Updates](https://autron.ai/blog/new-amazon-ads-features-a-detailed-look-at-2025-updates/mnPp07Yauv6H4IgSzpvh6neBT4.webp) Article #### New Amazon Ads Features: A Detailed Look at 2025 Updates Adrian Steele · February 7, 2025](https://autron.ai/blog/new-amazon-ads-features-a-detailed-look-at-2025-updates)