# How to Automate Amazon Review Requests Without Breaking the Rules

How to automate Amazon review requests with the official Request a Review message: the 5 to 30 day window, the right delay, what to skip, and what to avoid.

**TL;DR:** Amazon does not send its Request a Review message for you. To automate Amazon review requests, use a tool that calls Amazon's official Solicitations API: it triggers the same message as the button, once per order, 5 to 30 days after delivery. Pick a delay that fits your product, skip refunded and cancelled orders, and check the log so no order slips past its window.

URL: https://autron.ai/blog/how-to-automate-amazon-review-requests  
Updated: 2026-11-02  
By: Adrian Steele

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Most Amazon sellers know they should send Amazon's Request a Review message on every order. Very few actually do. The button sits on each order page, it only works inside a narrow window, and it has to be clicked one order at a time. At ten orders a day that is a chore. At a hundred it simply doesn't happen, and Black Friday is about to put a month of orders into one week.

The fix is to **automate Amazon review requests**: let software trigger the official request on every eligible order, at the delay you choose, while skipping the orders you shouldn't ask. This guide covers the rules Amazon sets, the ways to automate it, how to pick the delay, what to avoid, and how to tell whether it's working.

## Does Amazon send review requests automatically?

This is one of the most common questions sellers search, and the short answer is no.

Amazon may ask some buyers to rate a purchase on its own, but you cannot see when, for which orders, or whether it happened at all. The **Request a Review** message is different. It only goes out when someone triggers it for a specific order, either by clicking the button in Seller Central or through Amazon's [Solicitations API](https://github.com/amzn/selling-partner-api-models/blob/main/models/solicitations-api-model/solicitations.json), which is the same request made by software. If nobody triggers it, the order's window closes and the request is never sent.

So "automating" it doesn't mean turning on a hidden Amazon setting. There isn't one. It means having a tool make the same call you would make by hand, for every order, on time.

## The rules of Amazon's Request a Review message

Everything about the message is fixed by Amazon, which is exactly why it is safe to automate.

| Rule | What it means |
|---|---|
| Timing | [5 to 30 days after the order's delivery date](https://sellercentral.amazon.com/seller-forums/discussions/t/5ee448d6a077c1cdb196ce005526e704), not the purchase date. Too early or too late and Amazon refuses it. |
| Frequency | [Once per order](https://github.com/amzn/selling-partner-api-models/blob/main/models/solicitations-api-model/solicitations.json). A second request for the same order is rejected. |
| Content | Amazon writes the message. It asks for both a product review and seller feedback, and you cannot edit it. |
| Language | Amazon sends it in the buyer's language, so it works across marketplaces. |
| One message only | Amazon's API says to send only one review request *or* one free-form proactive message per order, not both. |
| Speed limit | The API accepts [1 request per second, with a burst of 5](https://github.com/amzn/selling-partner-api-models/blob/main/models/solicitations-api-model/solicitations.json), per seller. |

Because you can't change the wording, add an incentive or pick which buyers see it, there is nothing in the message itself that can break Amazon's review policy. The only decisions left to you are *whether* each order gets a request and *when*.

## Why clicking the button by hand doesn't scale

The button is free, and that makes it easy to underrate. Here is a hypothetical store doing 40 orders a day:

- That's about **1,200 clicks a month**, each one on a separate order page.
- Each order has a **25-day window** (day 5 to day 30). Miss a week of clicking and a week's orders are gone for good.
- Around Black Friday and Cyber Monday, a week of orders can look like a normal month, all with windows opening at once in early December.
- Nobody clicking by hand checks whether the order was refunded first, so the returns get asked too.

The usual result is that the seller clicks in bursts, misses orders during busy weeks and holidays, and ends up asking a fraction of their buyers. Reviews are one of the few conversion levers you can pull for free, and every missed order is a request that can never be sent.

## Three ways to automate Amazon review requests

There is no native auto-send option in Seller Central, so automation always means software calling the Solicitations API on your behalf. You have three practical options.

**1. Build it yourself on the SP-API.** If you have a developer, the API is simple: one call checks which requests an order is eligible for, and one call sends the request. The hard part is everything around it. You need delivery dates for every order, a queue that waits for each order's delay, a refund and cancellation check, retries that respect the 1-per-second limit, and a log so you know what went out. It's a weekend to build and an ongoing job to keep running.

**2. Use a dedicated review-request app.** Many Seller Central apps offer this, often alongside custom buyer emails. Before you connect one, check four things:

- **It uses the official Request a Review (Solicitations API),** not its own email template. Custom review emails are a different product with different rules.
- **It skips refunded and cancelled orders,** checked right before sending.
- **It lets you set the delay,** ideally per marketplace.
- **It shows a log** of every order: sent, waiting, skipped, or missed.

**3. Use a tool you already connect to Amazon.** If an ads or analytics tool already holds your Seller Central authorization, check whether it includes review automation. One fewer app with access to your account is worth something.

![Flow diagram of automated Amazon review requests: order delivered, wait the chosen delay, check for refund or cancellation, send Amazon's Request a Review, record the result](https://autron.ai/blog/how-to-automate-amazon-review-requests/automation-flow.webp)

Whichever you pick, the flow is the same: wait for delivery, wait the delay, check the order is still worth asking, send, and record what happened.

## How many days after delivery to send the review request

Amazon allows day 5 to day 30. Where you land in that window is the one real choice you make, and the right answer depends on how long it takes a buyer to form an opinion of the product.

![Timeline from delivery to day 30 showing Amazon's review request window opening on day 5, with earlier sends for simple products and later sends for products that need setup or holiday gifts](https://autron.ai/blog/how-to-automate-amazon-review-requests/timing-window.webp)

- **Simple, use-it-today products** (a phone case, a kitchen tool): around a week after delivery. The buyer has used it, and it is still fresh.
- **Products that need assembly, setup or time to show results** (furniture, supplements, skincare, electronics): two to three weeks. Asking before the product has had a chance to work invites a vague or negative review.
- **Holiday gifts:** a gift bought on Black Friday and delivered in early December may not be opened until December 25. A longer delay puts the request after the gift is in use, though the buyer, not the recipient, is who receives it.

Two Q4 details are worth knowing. First, the window closes 30 days after delivery whatever happens, so a very long delay leaves no room for retries. Second, Amazon now gives buyers until January 31 to return items bought between November 1 and December 31, and has said [the extended window will apply every year](https://www.valueaddedresource.net/amazon-2026-holiday-returns/). Many holiday returns will arrive after your request has already gone out. That is one more reason the refund check has to run at send time, not when the order first arrives.

## What not to do when automating review requests

The safe version of automation is the boring one. These are the things that get sellers into trouble:

- **Don't offer anything for a review.** No discounts, refunds, gifts or entries into a draw, in the message, on an insert or anywhere else.
- **Don't ask only happy buyers.** Filtering by sentiment ("loved it? leave a review; problem? email us") is review manipulation. The official request goes to every buyer equally, which is why it is allowed.
- **Don't send a second review email.** One request per order. A follow-up via Buyer-Seller Messaging asking again counts as a second request.
- **Don't ask for a positive or five-star review.** The official message doesn't, and you can't add it.
- **Do skip refunds and cancellations.** This one is allowed and sensible. You aren't filtering by opinion, you're not asking someone who no longer has the product.

## How to tell if automated review requests are working

Review requests work slowly, so look at trends over weeks, not days.

![Dashboard mock showing automated Amazon review requests sent, pending, skipped and window closed over the last 30 days, with a weekly chart of requests sent](https://autron.ai/blog/how-to-automate-amazon-review-requests/activity-dashboard.webp)

- **Coverage first.** Of your eligible orders in the last 30 days, how many got a request? The answer should be nearly all of them. Orders whose window closed with nothing sent are the failure to fix.
- **Review velocity per product.** Count new ratings per product per week, before and after you switch automation on. Compare the same products over comparable weeks, because a big sales week brings more reviews on its own.
- **Conversion rate.** Reviews earn their keep through conversion, and conversion feeds straight into your ad efficiency. If more reviews lift conversion, the same clicks bring more orders and your ACoS falls. See [ACoS vs TACoS](https://autron.ai/blog/acos-vs-tacos-amazon) for how that shows up in your numbers.

Once the free request is going out on every order, you have a clean baseline. Amazon's new paid format, Review Requests ads, reaches recent buyers on Amazon itself and bills per rating. We covered when it is worth paying for in [Amazon Review Requests ads vs the free button](https://autron.ai/blog/amazon-review-requests-ads). The short version: automate the free request first, then pay only where reviews still hold a product back.

## How Autron automates Amazon review requests

Autron has review requests built in. Open **Settings › Automations**, pick a marketplace and switch **Review requests** on. From then on, Autron asks Amazon to send its own Request a Review message for every eligible order delivered after you turned it on:

- **8 days after delivery by default,** adjustable from 8 to 30 days for each marketplace.
- **Refunded and cancelled orders are skipped,** with the refund check run right before each request.
- **Every order is logged.** The activity view shows requests sent, pending and skipped in the last 30 days, and any order whose window closed before a request went out.
- **Every marketplace at once.** The Company-wide view turns on every marketplace with Amazon Ads connected and applies one delay to all of them.

It uses Amazon's own request, so there is no template to write and nothing that breaches Amazon's terms. The [help article](https://autron.ai/help/automate-review-requests) walks through the setup. Review automation is included with the Agent plan (from $50/mo) and Pro. On the free plan you can see what it does and look at your own account before you upgrade.

## FAQ

**Does Amazon send review requests automatically?**
Not the Request a Review message. Amazon may ask some buyers to rate a purchase on its own schedule, but you cannot see or control that. The seller's Request a Review message only goes out when you click the button on an order or a tool you authorize triggers it through Amazon's Solicitations API.

**Is it allowed to automate Amazon review requests?**
Yes, as long as the tool uses Amazon's official Solicitations API. That sends the same Amazon-written message as the Request a Review button, with no custom wording, once per order. Tools that send their own emails asking for reviews, offer incentives or ask only happy buyers are a different thing and break Amazon's rules.

**When can you send an Amazon review request?**
Between 5 and 30 days after the order is delivered, once per order. Before day 5 or after day 30 Amazon refuses the request. The clock runs from delivery, not from the purchase date.

**How many days after delivery should I send the review request?**
Long enough for the buyer to have used the product. Around a week works for simple items. Products that need assembly, setup or a few weeks of use do better with two to three weeks. For holiday gifts, a later send lands after the gift has been opened.

**Should I skip refunded orders when requesting reviews?**
Yes. A buyer who returned or was refunded for the product is the least likely to leave a good review, and Amazon does not stop you from asking. Check refund and cancellation status right before each request goes out, not when the order arrives.

## Switch it on before the holiday orders land

Every order you ship between now and Cyber Monday opens a 25-day window in which Amazon will let you ask for a review, and closes it whether you asked or not. Automating the request is the cheapest review win there is: one setting, Amazon's own message, every order.

[Autron Agent](https://agent.autron.ai/start) starts free, so you can look at your account first. Automated review requests come with the Agent plan from $50/mo, or with Pro if you want Autron running your bids too.