# Amazon advertising benchmarks by category | Autron

Original Amazon PPC benchmark data: median ACoS, CPC, CTR and conversion rate by product category for 2026, with clean tables and sources you can cite.

URL: https://autron.ai/benchmark

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Benchmarks

## Amazon advertising benchmarks by category.

Median and category-level Amazon PPC numbers for 2026 (ACoS, CPC, CTR and conversion rate) in clean, citable tables. Want to see where your own account lands? Use the [benchmark comparison tool](https://autron.ai/tools/amazon-ppc-benchmarks).

[ACoSAs of 2026

#### Amazon ACoS Benchmarks by Category (2026)

Median Amazon ACoS by product category for 2026, from 23% in Food & Grocery to 57% in Clothing. What counts as a good ACoS in your category and why the spread is so wide.](https://autron.ai/benchmark/amazon-acos-benchmarks-by-category-2026) [Conversion rateAs of 2026

#### Amazon PPC Conversion Rate Benchmarks by Category (2026)

Median Amazon ad conversion rate by product category for 2026, from 7.3% in Clothing to 13.7% in Food & Grocery. Why Amazon converts far higher than general ecommerce and what signals a listing problem.](https://autron.ai/benchmark/amazon-conversion-rate-benchmarks-by-category-2026) [CPCAs of 2026

#### Amazon CPC Benchmarks by Category (2026)

Median Amazon cost per click by product category for 2026, from $0.40 in Books to $1.42 in Health & Household. What drives CPC and what a normal click costs in your category.](https://autron.ai/benchmark/amazon-cpc-benchmarks-by-category-2026) [CTRAs of 2026

#### Amazon CTR Benchmarks by Category (2026)

Median Amazon click-through rate by product category for 2026, from 0.30% in Books to 0.54% in Beauty. Why Amazon CTR is low everywhere and what signals a relevance problem.](https://autron.ai/benchmark/amazon-ctr-benchmarks-by-category-2026) [ACoS, CPC, CTR, CVRAs of 2026

#### Amazon PPC Benchmarks by Category (2026): ACoS, CPC, CTR and Conversion Rate

Median Amazon ACoS, CPC, CTR and conversion rate for 10 product categories in 2026, in one table. Cross-category averages plus where each category runs high or low.](https://autron.ai/benchmark/amazon-ppc-benchmarks-by-category-2026)